Google Ads vs. Facebook Ads: Which One Is Right for Your Business?
If you’re a small to mid-sized business trying to grow, chances are you’ve considered running online ads. But the question we hear all the time is:
“Should I advertise on Google or Facebook?”
The short answer? It depends on your business goals.
The better answer? Let’s break down how each platform works—and when to use one, the other, or both.
First, Let’s Talk About Intent
The biggest difference between Google Ads and Facebook Ads comes down to intent.
Google Ads show up when someone is actively searching for a product or service. (Think: “plumber near me,” “best dog groomer in town,” or “buy running shoes.”)
Facebook Ads appear while people are scrolling their feed—not searching for anything specific.
That means Google is great for capturing demand, while Facebook is better for creating awareness and interest.
What Are Google Ads Best For?
• High-intent services
If someone is actively Googling a service you offer—like dental care, home repair, or internet plans—Google Ads are often your best bet.
• Local or urgent needs
Businesses like HVAC companies, law firms, urgent care, and auto repair shops thrive on search ads because people are looking to take action fast.
• Driving phone calls or website visits
Google makes it easy to track direct actions, like phone calls, directions, and contact form submissions.
• Reaching people when they need you most
You’re not interrupting them—you’re showing up exactly when they’re ready to buy.
What Are Facebook Ads Best For?
• Building brand awareness
Facebook and Instagram are great for telling your story, introducing your brand, and getting in front of new people who might not know you exist yet.
• Visual services or products
If you offer something visual—like orthodontics, home design, retail, or wellness services—Facebook’s image and video ads let you showcase what you do.
• Nurturing leads over time
Not everyone will convert on the first click. Facebook is powerful for staying in front of your audience with retargeting, testimonials, before-and-after results, and more.
• Promoting special offers or events
Have a seasonal special or new service? Facebook is a great place to get the word out, especially in your local community.
So… Which One Is Right for You?
If your business relies on search intent—meaning people look for you when they need you—Google Ads are likely to generate more direct results, faster.
If your goal is to build your brand, educate, or create buzz—Facebook Ads give you the creative space and targeting tools to do that well.
But here’s the truth: the most effective strategies often use both.
Google brings in the leads. Facebook keeps your brand top-of-mind.
Need Help Deciding—or Managing Both?
At Seven4 Marketing, we help small and mid-sized businesses use Google and Facebook ads the smart way. We’ll help you:
Choose the right platform for your goals
Create ad copy and creative that performs
Track leads, clicks, and results
Maximize your return on ad spend
Not sure where to start? Let’s talk.