Signs Your Website Is Costing You Customers
Your website should be working for your business, not quietly turning people away. Even if you’re getting traffic from social media, Google, or paid ads, a weak website can stop that momentum in its tracks. First impressions matter, and if your site is outdated, slow, or unclear, potential customers may click away before they ever contact you.
Here are some of the most common signs that your website could be costing you customers, and what to do about it.
1. It’s Not Mobile-Friendly
More than half of web traffic now comes from mobile devices. If your website doesn’t look good or function well on a phone, visitors will likely leave fast. Buttons should be easy to tap, text should be easy to read, and navigation should be smooth without pinching or zooming.
What to do: Pull up your site on your phone and test it like a customer. If it feels clunky or hard to use, it’s time for a mobile-friendly redesign.
2. It Loads Too Slowly
People are impatient online. If your website takes more than a few seconds to load, many visitors will bounce before they even see your content. A slow website doesn’t just hurt the user experience—it can also hurt your Google rankings.
What to do: Use a free tool like Google PageSpeed Insights to check your site speed and follow the recommendations to improve it.
3. It’s Hard to Find Key Information
If a customer lands on your site and can’t figure out what you do, how to contact you, or what to do next, they’ll leave and find someone else who makes it easier. Your website should be simple, clear, and focused.
What to do: Make sure your homepage quickly answers who you are, what you offer, and how people can take the next step. Contact info, services, and calls to action should be easy to find.
4. It Looks Outdated
Design trends change, and so do customer expectations. If your site looks like it hasn’t been touched in years, it can give the impression that your business is out of touch or behind the times—even if that’s not the case.
What to do: A modern, clean layout with updated photos and content can make a big difference. Refreshing your design doesn’t have to mean starting over.
5. It’s Not Getting Found on Google
If your site doesn’t show up in search results—or ranks far below your competitors—you’re losing potential customers before they even see your brand. SEO is an essential part of any website strategy.
What to do: Make sure your site has page titles, meta descriptions, proper headings, and keyword-rich content. Adding a blog, optimizing your images, and improving your site speed also help with visibility.
6. It Doesn’t Build Trust
A professional-looking site builds confidence. A poorly designed site with broken links, generic language, or missing details can have the opposite effect. If people don’t trust your site, they won’t trust your business.
What to do: Include testimonials, real photos, and clear messaging. Avoid stock-heavy visuals or vague promises. Make it personal and professional.
The Bottom Line
You put time and money into marketing to drive people to your website, but if your site isn’t pulling its weight, you’re losing out on leads, calls, and customers. Your website doesn’t have to be fancy, but it should be fast, clear, mobile-friendly, and aligned with what today’s users expect.
At Seven4 Marketing, we help businesses build websites that not only look great, but work hard behind the scenes to turn visitors into customers. If you think your website might be costing you business, we’ll take a look and help you figure out the next step.