The 5 Must-Have Features on a Small Business Website
If you’re a small business owner, your website isn’t just a digital brochure—it’s your 24/7 sales rep, customer service assistant, and first impression all rolled into one.
But not all websites are created equal. Too often, small business sites are missing key features that make the difference between a visitor clicking away… or converting into a loyal customer.
Whether you’re building a new site or updating an old one, here are the 5 must-have features every small business website needs to be effective in 2025 and beyond.
1. Clear Call-to-Action (CTA)
The most important question your website should answer is: What do you want people to do?
Whether it’s “Schedule a Consultation,” “Call Now,” “Book Online,” or “Request a Quote,” your CTA should be:
Prominent – Place it near the top of every page
Consistent – Don’t give visitors too many options
Easy to follow – Use buttons, not just text links
Don’t make people guess what the next step is. Guide them there.
2. Mobile-Friendly Design
Over 60% of web traffic now comes from mobile devices—and that number keeps growing. If your site looks great on a desktop but is clunky on a phone, you’re losing potential business.
Your website should:
Be fully responsive on phones and tablets
Load quickly, even on slower connections
Use tap-friendly buttons and readable fonts
Google also considers mobile performance as part of SEO rankings, so it affects your visibility too.
3. Trust Builders (Reviews, Testimonials, or Certifications)
People buy from businesses they trust. Your website should show off social proof wherever possible:
Google or Facebook reviews
Client testimonials with names and photos
Industry certifications or affiliations
Real results, before-and-after photos, or case studies
You can say you’re great—but it’s more powerful when others say it for you.
4. Basic SEO Setup
Search engine optimization (SEO) might sound technical, but at its core, it means making sure your site can be found by people searching for what you offer.
At a minimum, your website should include:
Custom page titles and meta descriptions
Clean URLs (no gibberish or symbols)
Headings that use keywords your customers search
Alt text on images (bonus: this helps with accessibility too)
SEO isn’t just about ranking higher on Google—it’s about helping your ideal customers find you.
5. Contact Info That’s Easy to Find
Your phone number, email, address (if relevant), and hours should be easy to find from every page—not just tucked away on the contact page.
Even better?
Add a clickable phone number
Include a contact form or booking tool
Use a live chat widget (even if it’s automated)
Don’t make people hunt for how to reach you. If they can’t find it quickly, they’ll move on to someone else.
Bonus Tip: Keep It Simple
Too many small business websites are cluttered, confusing, or trying to do too much. Stick to clean layouts, clear messaging, and user-friendly navigation.
Your goal isn’t just to look good—it’s to convert visitors into customers.
Need a Website That Works as Hard as You Do?
At Seven4 Marketing, we build custom websites that look great, load fast, and drive real results. Whether you’re starting from scratch or refreshing an outdated site, we’ll make sure you have everything you need—and nothing you don’t.
Let’s build something that grows your business.