What Is Google Business Profile (and Why Every Local Business Needs It)
If you’ve ever searched for a business on Google and seen a listing with the business name, address, hours, phone number, reviews, and photos pop up on the right side of the screen or on Google Maps, you’ve seen a Google Business Profile in action. It’s one of the most powerful tools a local business can use to get found online, and it’s free.
Yet many businesses still don’t use it to its full potential, or worse, haven’t claimed their profile at all. Here’s what a Google Business Profile is, why it matters, and how it can help your business grow.
What Is Google Business Profile?
Google Business Profile (formerly known as Google My Business) is a free listing that lets you manage how your business appears on Google Search and Google Maps. It’s where people go to see your:
name, address, and phone number
website and hours of operation
photos of your business or services
customer reviews and ratings
services or products you offer
frequently asked questions
latest updates or posts
When someone searches for a business like yours, or your business name directly, this is often the first thing they see.
Why Google Business Profile Matters
For local businesses, visibility is everything. Your Google Business Profile is often the first impression you make online. It gives potential customers key information before they even visit your website. Here’s why it’s so important:
1. It Helps You Show Up in Local Searches
When people search for “dentist near me” or “best pizza in [town],” Google uses location and relevance to show results. A complete and optimized Google Business Profile increases your chances of appearing in the top results, especially in the local map pack.
2. It Builds Trust Through Reviews
Customers trust reviews. Your Google Business Profile displays star ratings and written feedback right where people are searching. A strong review profile builds credibility and makes it easier for new customers to choose you over a competitor.
3. It Offers Easy Access to Your Info
People can call you, visit your website, or get directions with one click. The fewer steps it takes for someone to reach you, the more likely they are to take action.
4. It Supports Your SEO
Having a complete, active profile with accurate information, quality photos, and regular updates supports your overall local SEO. It tells Google that your business is legitimate and relevant.
5. It Allows for Direct Updates and Communication
You can post updates, offers, changes in hours, or important announcements directly to your profile. You can also answer frequently asked questions or respond to reviews, showing customers that you’re active and responsive.
Related Article: How to Use Customer Reviews as a Marketing Tool
The Bottom Line
Your Google Business Profile is more than just a listing. It’s your digital front door. It helps people find you, trust you, and choose you, all before they ever land on your website.
At Seven4 Marketing, we help small businesses claim, optimize, and manage their Google Business Profiles to increase local visibility and generate more leads. If you're ready to make sure your business shows up where it counts, we can help you get started.